Today we have been brief on our Final Major Project (FMP); this is to produce a Website that will include written features, mobile media packages, photojournalism and many other examples of journalistic content to showcase my skills and knowledge. I have thought of some features that I will home to follow up some of them include; varied local topics like, vintage fashion, Fracking and nutrition. The platform I have decided to display my work on WordPress over Thisistap and Muse this is because its simple but yer very affective, I have also learnt the knowledge and skills to produce a professional looking site some of these skills include; Photography, processed writing and interviewing and branding.  I have also written my proposal which includes rational, project concept and evaluation. The only thing I found difficult was writing about the exact content I will be writing about because I am not entirely sure what I will be specifically writing about yet, but I did note down the ideas that I do have. I now need to move on to my research in order to start producing my copy to the highest standard possible.


Today I have been to conduct my first interview with a vintage bridal shop, Vyn Johns which I sourced from a presentation we had in college. This is for a piece of copy I hope to complete on the subject and how vintage fashion is on the rise within the wedding industry. I sourced this story on Facebook from a friend of mine liking their page, this topic seemed interesting to me and its something I thought Id be able to write about. When it came to the interview its self the only thing I found difficult was been sure id asked enough questions so that when I came away and ready to write I have all the information I need. Preparation is something I need to work on when conducting more interviews so I don’t just ask meaningless questions that waste time. This will help my throughout my FMP on my time management and efficiency.


Today we have been brief on our Final Major Project (FMP); this is to produce a Website that will include written features, mobile media packages, photojournalism and many other examples of journalistic content to showcase my skills and knowledge. I have thought of some features that I will home to follow up some of them include; varied local topics like, vintage fashion, Fracking and nutrition. The platform I have decided to display my work on is ThisIsTap this is because I have learnt the knowledge and skills to produce a professional looking site some of these skills include; Photography, processed writing and interviewing and branding.  I have also written my proposal which includes rational, project concept and evaluation. The only thing I found difficult was writing about the exact content I will be writing about because I am not entirely sure what I will be specifically writing about yet, but I did note down the ideas that I do have. I now need to move on to my research in order to start producing my copy to the highest standard possible.


Today I have started to write up my Vintage fashion piece which includes a interview with a designer from Vyn Johns wedding studio. I found writing this story quite difficult due to me slipping in to a blog style of writing that I didn’t want. Because of this I had to re do this piece a few times until I found the right words and phrases to create this news worthy piece. From knowing this I will make sure when writing my next story I make some pre notes so I can see the direction of the piece and plan more of the article to help me know if its going to work and I will be able to keep doing this throughout my FMP.


Today I have been out to interview a local individual from marsh lane on Fracking which I sourced from posters been posted around the village where I live. It went really well even thought she didn’t want her face in the video I am able to use the photo with her in. Even though I went with the expectation to film her, I adapted my self to recording her and then shooting B-roll to place over the top when editing. It went well because I got to gather lots of information and video content. In future I will need to ask the people I am interviewing if I am able to use there faces in videos and photos before I organise to meet them because if it was detrimental that the video had there face in it I would have wasted my time, there time and the idea.  This will help me as I go on though my FMP because I know that I am able to adapt and change the way I need to work even when I’m out and about. Today I have also tried twitting the Sheffield Gin festival to try sourcing another story but I have heard nothing back so far.


Today I have edited my media package. It was difficult because the person I wanted too video didn’t want her face in the recording so I layered different shots and cut aways to allow her face too be covered. It wasn’t hard to do so but it did take some time and skill because I had recorded the voice as a mp4 not mp3 so that meant me having to put video footage on top of video footage.  I personally believe I still managed to create a professional looking video. This will help me in my FMP because its another piece of work that I will be able to add to my portfolio. Also today I have tried again to tweet the Sheffield Gin Festival as I haven’t heard anything back since the last time I tried.


Today I have gone back to finish my Vintage fashion piece to add on some extra information including a extra interview. This helps me to cement my story together and brings In another point of view in the article. I also made a advancement on my Sheffield Gin festival piece, I decided that tweeting them was getting me no where so I went online and found there email address and they have go to me straight away. I am going to think of some questions and email them back with them hoping to get back a lot of information to produce another good article about. This has helped me in my Fmp because I know that if I need to find information I can simply email or tweet people. This is good from me because it saves time and whilst I am waiting for a reply I can be continuing on with another piece of work.


This morning I have started to work on my Gin article which I have sourced from a tweet I saw after looking into whats happening in sheffield. I have planned to interview the people that run the gin festival sheffield and also get some figures from a local pub to see how much is sold every day, week and month I will then create a info graphic. I am still waiting on the answers from the questions I have emailed to the gin festival.


I have started to research some nutritionists on facebook and twitter for my next story idea which I sourced from a friend doing the Soup Diet which I thought was interesting and people would like to know what diets we should be trying if any. I have done this because it’s easy to find and message people so it saves time. I have also emailed a head chefs at a local restaurant asking if I would ask him some questions about how they devise a menu to suit everyone and also keeping it healthy. This afternoon I have found and message a nutritionist asking if I could ask them some quick questions it says it may take up to 24 hours for a response due to a busy schedule. I have also emailed the head chef at True North. Whilst I wait I am going to move one to another Idea.


This afternoon I have added Gin tasting notes for my article of up and coming gins. This Is good because it adds another side to my story that will Appel more to my target audience. Unfortunately the people at the Gin Festival sheffield don’t have time to answer the questions that I sent so unfortunately I have had to look in to other people I could interview about Gin. Thats when I came across the Gin Emporium on twitter, I fired over some questions and they got back to me straight away. I have also messaged a personal trainer after finding her on Facebook to ask her some questions for another idea I have had, Controlling calories when out for meals. Finding people on Facebook is great for my FMP because its quick and saves time for writing my content.


This morning have complete work on Gin article and Calories article. After hearing back from both the director of The Gin Emporium and the Head Chef at True North. I did hit a few barriers when writing both these articles because it took a while for the people I wanted to talk to go back to me for example the Gin Festival, which in some cases made the process of writing harder and longer but whilst waiting for people to contact me back. I have carried on with other work and this method is helping me thoughtout my FMP and from now one I will try and contact people and make sure they have plenty of time.


Today I have been researching for my Housing in Dronfield media package which I have sourced from a flyer been posted thought my door I have decided to create a media package on this subject because I think a video will be able to capture the impact and importance of the topic to the people that it will be affecting. I have found out where the houses are been proposed to be built and also have found some of the councils “key proposals” this will be useful information because I will be able to plan more questions to ask the people I’m interviewing, learning from my other pieces I have produced I will predict the answers so I can ask questions about there answer therefor expanding my media package and retrieving more information.


I have been looking at some font choices for the display site I will be creating within the next few days. I have shortlisted 3 which all have Pros and Cons to them.

Abril Fatface – This font is bold and eye catching but could be to simple and not interesting enough to draw the reader in more.

Anonymous Pro – This is a delicate font which is easy on the eyes and is interesting for the reader but because it is thin it may not be eye catching enough to invite the reader in first.

Oswald – This font is bold, eye catching and interesting for the reader and is the one I am going to be using for my display site.


I have now begun my research for my display site, so I have looked at some different themes that I like the look of so I can plan what ideas for the website I am going to create. I have been looking at layouts, themes, logos and even fabicons. I have done this because it will make the process easier to get my thoughts and ideas on paper so I can see if they’re going to workout. I have now drawn a sketched of what I would like my site to look like, if I follow this I can have a rough idea of what my site is going to look like. This is going to be helpful for my FMP because I have a physical copy and visual plan to stick to and keep on. I now need to produce this, inset my work on to it and see what my test group like and dislike.



Today I have completed my feature on how Brexit has affected tourism after the person I have interviewed got back to me with the questions I emailed them. They was on holiday so this held this piece back a few days from been finished but knowing this now in the future if I need to find information out I will be contacting them will in advance and I have learnt this all the way thoughout my FMP project. I have also create a new site to house all my piece to display them the best I can, I have chosen to use Wordpess and by using a different theme it has created a clean and professional looking site to display my work on – https://reecepaylingfinalwork.wordpress.com – I have also started to put in place photos for my photojournalism pieces and my final media package on new houses been built in Dronfield .


The sheffield Student union at Sheffield University help a event this afternoon on helping people with guide dogs and funding them. I found this out by looking thought pages on Facebook about events happening in sheffield. I went along to get some more information and in hope to produce a podcast. I have decided to create my podcast on this because it if a great cause and more people need to be aware that very little funding from the government and councils up and down the Uk is given to help train and raise these young pups that can save peoples lives. When we arrived I introduced myself and asked if it would be ok to record them, I explained who I was and where I was from. After receiving there permission to record them I asked there ages (both owner and dog) where they was from and how they had come to been in each other life. I did this so I could identify them in my podcast because after looking in to podcasts made my other people this is needed. I then went on to interview the people that organised the event so i had the right information to be putting on my podcast I have some questions pre-planned about why and how they had the passion and idea to come up with such event but let them explain and much as they could. After I had collected all the information I needs I took a few snapshots for my photojournalism slideshow. I then begun to edit my recordings it all went smoothly but in future I would only need to record specific key parts of information because cropping thought 10 minutes can be very time consuming. Then I went on to export the file to find out that the ZoomMic that I had used was on the wrong setting thought the whole time been at the event and wouldn’t let me export. So I had to over come this issue but changing the file within iMovie and upload it to Youtube. When creating my next media package I will take more care in making sire all the right setting are correct on the equipment I am using to produce it there for not having this problem again.


Today I have been to film my final media package which is base on a plan for new houses been build in and around the Dronfield area. The interview was taken place at a residents house who feels strongly on the houses been built which was good because there was no noise pollution in the recording of the video. When come to editing I chose a style that I find works well with strong issues and that is layering video and photos over the interviewee. I believe this creates a well balanced contrast between the serious information been given and a light hearted viewing content. I believe this will be more interesting for my target audience seen as they are 16-25 and my not want to just be watching some person talking about a subject, I feel like the photos and internal videos keep them interested and engaged thought. This is important and has been thought out my FMP because the content that I am producing needs to be not only suitable but interesting, entertaining and engaging for the reader.


This morning I have started to create a survey so I can collect some audience feedback on my display site and articles. This is important because it is a way for me to find out anything I could improve and work on more before the deadline. Having imput from outsiders may help me to get a fresh look in on the work I have been creating over the last couple of months. Within the survey I have asked questions like; which articles they like the most and in there opinion links best to my target audience of 16-25. I have also asked some questions on there demographic for example age and gender which is important because it will help me build a profile on the people that answer my survey. Finally I have asked them to follow the links to specific questions to find out if they like the photos and the way the videos are edited and if they link back to the target audience. Finding out all this will help me when it comes to writing my final evaluation because I can talk about when I would do next time or if I had to do it again, what people liked and disliked.


After posting my survey on Facebook, which I thought would work well because I have hundreds of friends that are within the age range I was targeting my content at 16-25 therefore I can receive accurate and fair information and figures, after leaving it on there a few days 8 people had done my survey with a 100% answer rate with no questions skipped and not answered. Five of the people that answered my survey were female and three male, the goal was to collect feedback on the content and presentation of my website.


When asked ‘From looking at the website which article/feature do you find most interesting? The favourite was clearly Up and coming Gin followed by How has Brexit affected tourism. This question on my survey was based the title of my features and which one the individual felt they liked the best. The ones that have been chosen here suggests to me that this is what the people in this age bracket want to read and find engaging, which is interesting because when thinking about writing more content I should be considering this feedback.

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When asking which article they felt the target audience (16-25) would like the best the majority with more than 50% of them saying Up and coming Gin, some even left comments saying “the people in this age bracket are drawn to drinking and this would fuel that interest.” However some of the other articles where chosen which made for as varied spectrum of results. Having 5 out of 9 articles chosen by the target audience indicates that they think that the content I have written is relevant and the topics I have covered are interesting. Another comment made about the No Fracking Way campaign said: “This topic is relevant to the area that I live in and it is interesting to find out what is really going on, having someone tell me this information who has done there research has really helped me. Helped me to understand, started researching myself in to what is happening in our local area” this shows that the article that I have chosen to write about is relevant and engaging for my target audience. Further people commented on how the topics I have chosen to produce are “interesting and relevant” all this feedback shows is that content links positively with the target audience.

When questioned about the athletics of the site 100% of the people that answered said that it was easy to navigate and that the images that are displayed are relevant to the content. People left comments saying “you instantly know what the articles are going to be about when you have a good images like your articles do, you then can decide if you want to carry on and read them” this suggests to me that the images that I have used complement and are relevant to the content I have matched them with.

When looking at what people thought of the navigation of my site people commented on how easy they found the site to use, they said “having all the content on the home screen is great, its easy to get to and I think anyone could navigate it even people not in your age bracket meaning both younger and older”. This comment explains and highlights to me that I made the right decision with the theme I chose for my site and having it set out like it is. My fear when creating the website was that people would find the layout to simple and therefore not be as affected or engaging in the same way I wanted them to be but I’m glad I stuck with my original idea and followed thought with my website template I produced as a plan and guide.

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When asked which style of article they like and preferred the the answers where spilt between media packages and written articles, as show on this pie chart. This clearly suggests that these two forms of content are the types of content my target audience want to see and read. Some people left comments on this, one said: “media packages because they are easy to learn about the information that is been given to you.” On the other hand people said:” written articles, you don’t have to wait for videos to load plus they can have more details within so may be more interesting and engaging.”


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When asked if the target audience felt my articles where written well the feedback was mostly positive with only one negative answers as you can see from the chart. Everyone answered yes too the question, there is a why section here because I missed the button when creating this survey that allows you add a why comment on as a separate entity but I didn’t meaning when someone went to write in there it showed up as this. These positive comments includes how I had written well interesting stories but still managing too keep them short and not to going off topic. They went on to praise the structure and the dynamics of the of the articles. I am really happy to receive this positive  feedback because it shows that the effort that I have put in to carter my articles to my target audience has paid off. I have tried to create content that I (been within the target audience bracket) would enjoy reading that is interesting and at a professional standard. A negative answer was left saying: “some articles may be to brief and the topic that have you have covered might not be as engaging to the younger end of your age bracket”. Taking this forward and looking to improve on my content, I will try to either choose topics that everyone would be interested in. However this may be difficult because everyone is individual and likes different things. To try and improve this I will hope to hold more focus groups with a range of people from my target audience, with hope to get there opinions early on so I can if necessary add extra information or change the article.

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In my survey I asked questions on individual articles to try and get some responses about the type of information I used with in them. For example my target audience answered this question on if the info-graphic within the ‘how has Brexit affected tourism’. Everyone that answered said yes with some leaving comments. One said: “it allows you to compare the difference between countries. much more interesting to look at those figures in a pie chart rather than writing” this comment suggests to me that using info-graphics is a good for people when reading articles because it is easy to find the information straight away. Knowing this now in future articles I would like to create or collect more info-graphics.

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I then asked a similar question on the fracking media package, this time asking if the way the video was edited is appealing to the target audience, 90% of the feedback was positive with people leaving comments such as: “it is simple but yet effective, the music and footage keeps you engaged and interested” which suggests that the way I have edited this package is what I wanted to achieve when setting out the create one. Another comment read: “yes. the young girl speaking helps as it’s someone in that age range and so speaks out to the audience of 16-25 more. also, taking about house prices etc. its relevant to viewers more towards age 25 as that is what they are doing now – buying houses!” this comment shows that the target audience do like the content as well as the way the video was edited. If I was to improve this in anyway I would try and film a subject that would allow me to record there face as this may have been the reason for getting a No on the article but as there was no negative comment I will never know.

Conducting this survey has given me feedback that reassures me the target audience really like my website and content that its appears on it. I appreciate the constructive criticism that some people have left and I can take this feedback with me moving on making improvements and changes to my site.


Summative Conclusion –

Throughout my FMP I have planned, researched and solved problems that have I have faced alone.

My planning skills have been improved throughout this project as its the most important part of creating content. Planning, time management and concise writing are all needed, which I think I have adapted and improved on. However when planning I could have created a more physical copy of this plan apposed to having a mental one.

My use of primary and secondary sources was a strength particularly social media which was the most useful research tool in terms of sourcing information, interviewees and gathering audience feedback. Sometime social media can be a downside as well because there are a great deal of fake profiles, some people simply do not have to time to respond and this is one of the problems that I have had to encounter myself. I feel that I over came this issue quickly when it happened. Focusing closely on legal and ethical issues such as copyright which I dealt with by taking all of my own images and asking to use the images I did not take.

I feel like my final website is of a publishable quality and clearly appeals to my target audience as I found out from my survey. They told me the site is easy to navigate, content is written will and what there favourite style was. I feel the content could be improved by there been more of it, as the target audience liked to see media packages as they are simple and engaging, having a wider spectrum of content for such a wide age bracket (16-25).



Vyn Johns – Rolando Robinson – 07710 251 436 / 0114 266 9657 , Maria Cunliffe – 07769348972 –

Fracking – Isabelle Roberts – 07711842894

Has Brexit Affected Tourism  – Sara Wakelam – 01142481473 –

Up and coming Gin – Gabby Garcia – gabby@theginempo.co.uk

Counting calories and nutrion – Lee Stocks – lee@truenorthbrewco.uk, Matt tagg –  07753 185440

Podcast – Megan Smith – unishefguidedogs@outlook.com

Dronfield in Up roar – James Clayton – 01246 292919