We have looked at how people read differently on a website, satirically people read 25% slower on a electronic device than reading a paper or magazine and how the language used has to be different.

“Call to air traffic control after pilot dies”

The headline is about how a pilot died of a heart attack mid-flight on a overnight flight from phenix to Boston. The key words that would be found on a search engine search would be: “pilot” and “dies”.

EMPIRE- types of interactivity

  • audio in the forms of videos and interviews
  • still images in a slide show
  • blogs, were you can write comments
  • email alerts when you register
  • social media, they have a twitter and Facebook page
  • reader stories and videos
  • listicles on films, musics and much more


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