COMPARE PRINT TO INTERACTIVE
- There are no special skill sets required to produce the PDF, PDF magazines are cheap and quick to produce.
- Though easy to add on to the existing production workflow for publishers, have several limitations. They offer no interactivity apart from the basic page transition effects. From an editorial perspective, there are limited options for storytelling.
- It is to be read in a physical form.
- The sort of media that uses this form of magazine would be the most of them but since the rise in electronics and technology there has been less needed for them.
- Some examples of companies to uses this method of publishing would be; Empire, Cosmopolitan, Time and many more.
- Bespoke apps create an immersive experience for the reader by harnessing the device capabilities and pull them deeper into the magazine. They go beyond PDF magazines and provide features such as localization and intuitive interactivity.
- Bespoke apps can offer transactional capabilities as well. Shopping carts, e-commerce, reviews and payments can be easily integrated to enable magazines to offer a ‘One-Tap-Buy’. This is not feasible with print magazines.
- The additional functionality provided by bespoke magazines comes at a cost. Publishers need to invest in additional software, training and skilled resources.
- These magazines are different to print in different and similar ways. some of the differences are; One is displayed on a screen and the other is a physical format. On the interactive ones you can have games or music to draw peoples attention more and allowing them to be immersed in to the magazine. Some of the similarities would include; They both display information to the reader.
- Both PDF magazines and interactive magazines offer significant benefits to publishers. However, looking at the trends in the market and the way technology and access is growing in the world, we believe that interactive magazines are the way forward for publishers. Despite the additional investment required for creating bespoke magazines, the process can be a smooth and rewarding one.
- The sort of media that is beginning to use interactive magazines would be technology based magazines but also some children tv shows and magazines have beginning to have them.
- There is a difference between the audience that uses web magazines and the audience that still purchases the physical copy, some of these differences would be; Age – because older generations are less likely to own a electronic device that allows them to even download it. Social economic status – some people simply can’t afford the device that will let them download it on so they have no other choice than to buy the physic copy. The type of reader you are – Because some people don’t like to read off a screen because it can make them feel dizzy and ill so they would much proffer to have the copy so they have then have to feel like this.
- Some examples of an interactive magazine would be divide which is an arts and culture magazine, another magazine that uses interactivity would be GQ.