Review

So we all like to have enough battery on our phones and IPad for the full duration of our trips away and when we don’t it can be a terrible feeling. With this portable charger you can charge your devices over and over again because of its 2500mAH of power.

This charger has a built in micro USB cable and it comes with a 8-pin apple lighting connector which makes it compatible with almost every device. The cable can be neatly tucked away to make it even more compact. Its small (3.7×2.4×0.2in) size is very discreet and can seamlessly fit in to a credit card slot in a conventional wallet which makes it easy to carry. The build of this charger is strong and robust, with a metal casing that is thick enough to keep the battery safe but light enough to not be cumbersome. The designer of this one have hit the nail on the head.

In my opinion I look for a charger that covers three main things: price, size and power and I think this one has every single aspect of that covered. For £15 you get a reliable product that can be used easily, that’s going to keep your devices running and that’s going to be simple to carry. That is all you need right?And now that it’s the run up to Christmas this would be a great wrap up for anyone stocking so treat someone to having a fully charged phone, that way theres no excuse for them to not reply to a text or answer when the phone rings.

 

FEATURE

Just one short flight from the UK’s cold and windy weather, Spain’s south coast the Costa Del Sol is home to 320 days of sun every year.

Stretching from picture perfect views of Mijas to the millionaire’s party paradise of Puerto Banus. With its seven-kilometer stretch of sandy beach, there’s enough to sooth anyone’s headache after a night out. Puerto Banus is known for being the celebrity paradise where you’ll find the most exclusive boutiques – paradise for the girls. For the boys it’s home to the biggest and most expensive yachts on the planet, luxurious cars and the outgoing nightlife.

A spokesperson from travel company, Thomson’s, said: “The best time of year to travel to that area would be July and August because of the guaranteed weather.”

If you prefer to saunter down the beach rather than the shops, the promenades are right for you. They’re great for cyclists or if you’re a bit cooler than that roller blading as well.

“People go because of the long promenade and because it’s flat,” added the spokesperson.

There is a huge selection of dining options and restaurants in the port which include almost every cuisine imaginable. When it comes to food, a top recommendation is Albert’s in Capobino, Marbella, because it is set in a small town and a private marina. The food is of an excellent standard and the portion sizes are good enough for anyone who’s very hungry.

The hub of Puerto Banus is the marina, which provides the capacity to hold 915 boats. These boats are available to rent for the day which means you can hire them out and have a day at sea riding the waves and have having fun.

Another exciting day out would be to visit the Selwo Aventura theme park. They pride their self’s on “maintaining environmental balance” so it’s a great place for the animals as well as humans. The park has hundreds of species ranging from birds, mammals, reptiles even plants so there’s something for everyone. The park has the facilities to educate and entertain people of all ages.

For the older ages who appreciate fine wines or just want to have a good time, try wine tasting at Ronda Valley in Marbella. Learn about the history of wine making and the complexity of it.

This millionaire’s playground has also been home to select residents since its opening in 1970 so make sure your there in 2016.

BLOG…

–              The advantages of Air travel

I really have a strong opinion about air travel. In my eyes it will always trump any other mode of transport in most categories including; speed, safety and comfort.

I think it’s just a great way to start your trip and in my eyes and on my trips abroad, the holiday starts as soon as I take that first step though the aircraft door and the cabin crew greet you.

I love the whole feeling of when the aircraft lines up on the tarmac and the thrusters are ignited.

SPEED

When it comes to talking about speed it all depends on the haul size of your flight and because I love the whole feeling of been in the air I don’t mind that much on how long I’m up in the air I think the longer the better.

COMFORT –

Comfort is a big deal. Depending on the airline and where you are traveling to, there’s other options if you have the money to spend which I hope one day I will have because I NEED to experience it.

For example if your flight is from London to Dubai and you’re flying with Emirates they offer first class which does excite me just because it’s not necessary whatsoever. With your personal suite. Yes you read it you get a suite – your own little area that you can do whatever you want in it. On-board shower spa at 40,000 feet now that’s where we cross the line!

Who want to get in a shower on a long haul flight? I love flights and the experience is probably amazing but until I try it it’s just over the top.  You can have all this for a 7 hour flight for as little as £7000 as much as a small car, and what gets me is people are paying it.

Skills and qualifications needed for a career in Journalism	Skills and qualifications needed for a career in Social Media Communications
SKILLS –          Communication –          Self-motivation –          Team building –          Writing –          Timing skills –          attention to detail –          investigating –          persuading –          listening QUALIFICATIONS –          NCTJ, BJTC, or the PTA	SKILLS –          Visual Thinking –          Statistical Analysis –          Improvisation –          Public Speaking QUALIFICATIONS –           Bachelor’s degree in communications, journalism, or marketing –          The City & Guilds ITQ Social Media

Technical	–         Photoshop, Word, PowerPoint, Excel, InDesign, Illustrator
Writing	–         Opinionated, factual, fictional writing, blogs, evaluation, review, analysis.
Social Media	–         Twitter, instagram, Facebook, snap chat, periscope.
Research	–

Job title and description:	Radio producer –         Radio producers are responsible for the audio content of broadcasts via radio, the internet and other mobile platforms. They are involved in the entire process, from generating ideas to managing the audience response after a programme.
Skills required:	–         generate original ideas, storytelling, radio market,  variety of recording equipment, communication, work calmly effectively, knowledge of the law, ethics and industry regulations, strong IT skills.
Progression routes to this career	–         BA (Hons) Media and Communication (Radio Production) –         BA (Hons) Radio Production –         MA Radio
How would I like to progress after this course?	Do a radio degree or the nt

Research on interactive covers/magazines

COMPARE PRINT TO INTERACTIVE 

Print

• There are no special skill sets required to produce the PDF, PDF magazines are cheap and quick to produce.
• Though easy to add on to the existing production workflow for publishers, have several limitations. They offer no interactivity apart from the basic page transition effects. From an editorial perspective, there are limited options for storytelling.
• It is to be read in a physical form.
• The sort of media that uses this form of magazine would be the most of them but since the rise in electronics and technology there has been less needed for them.

• Some examples of companies to uses this method of publishing would be; Empire, Cosmopolitan, Time and many more.

interactive magazines

• Bespoke apps create an immersive experience for the reader by harnessing the device capabilities and pull them deeper into the magazine. They go beyond PDF magazines and provide features such as localization and intuitive interactivity.
• Bespoke apps can offer transactional capabilities as well. Shopping carts, e-commerce, reviews and payments can be easily integrated to enable magazines to offer a ‘One-Tap-Buy’. This is not feasible with print magazines.
• The additional functionality provided by bespoke magazines comes at a cost. Publishers need to invest in additional software, training and skilled resources.
• These magazines are different to print in different and similar ways. some of the differences are; One is displayed on a screen and the other is a physical format. On the interactive ones you can have games or music to draw peoples attention more and allowing them to be immersed in to the magazine. Some of the similarities would include; They both display information to the reader.
• Both PDF magazines and interactive magazines offer significant benefits to publishers. However, looking at the trends in the market and the way technology and access is growing in the world, we believe that interactive magazines are the way forward for publishers. Despite the additional investment required for creating bespoke magazines, the process can be a smooth and rewarding one.
• The sort of media that is beginning to use interactive magazines would be technology based magazines but also some children tv shows and magazines have beginning to have them.
• There is a difference between the audience that uses web magazines and the audience that still purchases the physical copy, some of these differences would be; Age – because older generations are less likely to own a electronic device that allows them to even download it. Social economic status – some people simply can’t afford the device that will let them download it on so they have no other choice than to buy the physic copy. The type of reader you are – Because some people don’t like to read off a screen because it can make them feel dizzy and ill so they would much proffer to have the copy so they have then have to feel like this.
• Some examples of an interactive magazine would be divide which is an arts and culture magazine, another magazine that uses interactivity would be GQ.

My rationale and Project concept

Rationale

• I have chosen a travel genre for my magazine because I enjoy the experience of going to new places seen what could accrue from them. I also like the idea of in lighting people with my opinions on produces and places.
• The aim is to entertain and inform
• My target audience is males and females aged 16-21
• The skills that will need to use will be; been able to stay focused to keep to the deadline, I will need to use the exposer triangle when taking my images so they can be high quality and look professional.

Project concept

My ideas –

• 400 word feature – travel guide to Marbella
• Blog – flying/long and short haul
• Review – a travel gadget

• Secondary research                                                                                                                     For my blog I would be getting from the internet and some other facts.

• Primary research

I will be collecting my own images and my own interview content for feature. For the review I will be using my own opinions on the product.

• Resources –

• Deadline – December 7^th

Media city

During the time spent at media city we had to personally evaluate on twitter by posting tweets. these are some of the ones that i posted during the day whilst been there.

Magazine Industry – Hearst and Bauer Careers and Opportunities

An investigation into the Careers, job vacancies, internship and training opportunities from both company, Bauer and Hearst magazines.

BAUER

• Have opportunists in training courses, dual study, trainees as well as journalism.
• They mainly target the postgraduate level students with internships.

HEARST

• Have lots of opportunities in lots of different areas, some include
• advertising and sales
• corporate
• digital and technology

– Ad Operations

We constantly execute operational efforts relating to the traffic management of advertising campaigns and work across all Hearst sites as the first point of contact for debugging and resolving issues with poorly performing code. We are also constantly coming up with solutions on how to enhance front end performance.

– Audience & Programmatic

We delve into the mindset of our consumer. Our deep product expertise and in-market sales support leads our focus on bringing all of Hearst’s titles together – with a focus on world-class solutions for our audience, programmatic platforms, while keeping in consideration external advertisers and agencies.

– Data & Insight

Working closely alongside the publishing and commercial teams, we implement research and insight studies across all our multimedia platforms – all with an understanding of British culture and consumer behavior. Our responsibilities include observing competitor market analysis and utilizing this information to drive audience improvement.

– Design & Experience

We are responsible for creating innovative digital solutions for world famous brands and clients. Our team is exceptionally passionate about responsive design and make it our business and passion to have consistently strong conceptual ideas.

– Development

We use the latest technologies to deliver innovative and challenging digital solutions and share an appetite for bringing concepts to life through an entire web development cycle. Our team constantly use a strong mix of front end and back end coding with a fortified understanding of website performance and optimization.

– Product

Our team maximizes business value and user experience, and seamlessly ensure the delivery of a world-class product to our internal stakeholders and external customers. We also have a consistent track record of delivering continuous improvement of product creation through analytic, multivariate testing and capturing expert knowledge.

– Production

We are passionate about the successful delivery of advertising campaigns, and our team works hard towards improving campaign performance by observing and analyzing campaign traffic.

– Photography

Our team is fully immersed in all visual aspects: from sourcing top quality imagery, to negotiating rates, conceiving concepts, presenting creative visual storyboards, and all within tight budgets. Roles are fully encompassing in aspects of art direction, picture editing and commissioning – all employed with a consideration of the house style.

– Project Management

Working across multiple sectors and disciplines, we are in charge of the creation, development, deployment and activation of a number of individual digital projects. As well as negotiating multiple relationships within the project, we provide direction, and consider aspects extending to planning, budgeting, implementation and delivery.

– Strategy & Innovation

With refined knowledge in consumer market research, we are constantly striving to develop ambitious products to offer readers and clients new ways to engage with our titles. We lead the development of innovative products and propositions from exploration to launch, while articulating growth strategies and searching for avenues for business development.

• editorial
• internships and graduate schemes
• marketing, communications and events.

THE MAGAZINE INDUSTRY

THE MAGAZINE INDUSTRY

• First publication which could be called a magazine was the German Erbauliche Monaths Unterredungen, released in the year 1663.
• Name “magazine” appeared in the year 1731 – comes from the Arabic word which means the warehouse.
• With technological progress, increased circulation, and increasing use of images, magazines are becoming increasingly attractive to advertisers. The first advertising agency was established in 1890 and from that point on advertising started to flourish.

KEY DATES –

• In the early 20th century appears one of the most important icons in the world of publishing, William Randolph Hearst.
• Hearst expanded his empire to magazine publishing starting with the famous Good Housekeeping, National Geographic and Harper’s Bazaar.

• In 1933, the American Henry Wolfe changed the look of Esquire magazine and influenced design and art work used in magazines in the future.

• In 1945, Helene Gordon Lazareff launched a magazine that greatly changed the way women think, speak, and perceive themselves. It was and her Elle (French for “she”) magazine.
• Weekly Elle instructed French women how to be attractive and nice. The success of the magazine was huge and influenced the whole genre of women’s magazines.

How has digitalisation affected the magazine industry?

• Effects on Production?
• Digital photography & digital design software have revolutionized how magazines are now produced. – Cheaper, faster, greater creativity possible.
• Magazines can now be produced by much smaller organisations / companies because production is now much cheaper.

• These magazine covers are very different, the one on the left is one from this year and the one on the right is from the early 20^th As you can see the colour alone is totally different the one from this year is bright and stands out and is easy to see that the model has been airbrushed. On the one the left has a limited colour scheme and the Image is very basic.

• Effects on Distribution?
• Magazines distributed through retail outlets plus online.
• Give an example of magazine distributed online as well as in print format.

• Effects on Consumption?

• Reading print and online versions
• Reading on the move using mobile technologies

• Are print magazines a thing of the past?

• “Just like their newspaper cousins, magazines have been greatly affected by the influence of the Internet. With so much information available online, advertisers and readers are accessing content on the Internet, causing declines in both revenue and readership. These changes are forcing magazines to adapt to an increasingly online market.”

• In recent years several magazines have become online only magazines e.g. PC World and Elle Girl.

• Most magazines have created an online version of the print magazine offering magazine-like content with new-media content.

MAIN POINTS OF ARTICLED. 

Physical magazine sales are dropping because more and more people are going online to read their favourite magazines. Apps add interactivity and more visual simulation so people are finding them easier to read and get along with so they are sticking with them. There is no delivery time, and you don’t have to move to get it so that physical barrier of movement is terminated. Some fans of the magazine cant access it because they don’t live in the country where it is published so they have no other choose other than to go online. Most online magazines are free to read so that in its self is a plus for most people.

This company is all about giving people the information they need and should want. They say “But we’ll always believe in the power of magazines to fulfil our purpose – to give people the confidence to live the life they want to live.” This is what they stand for, this is what they were made to do.

The history contains “a long history of delivering exceptional, entertaining and trusted content to our audiences in the ways that are most relevant to them, launching new titles in anticipation of audience requirements.” This is interesting because it shows how far they have come.

According to the author “The story of Hearst Magazines UK (originally the National Magazine Company) starts in 1910 when Randolph Hearst bought Nash’s, a British fiction magazine. Hearst, having acquired Good Housekeeping in the United States and encouraged by its success decided to replicate it in the UK. Good Housekeeping launched in 1922 and was an instant hit in Britain; bought by women making homes for soldiers returning from the First World War.”

Themes of cosmopolitan

• Fashion
• Diet tips
• Beauty

• TARGET AUDIENCE

– Female aged 18-35

– readership – 1.3 million

– social economic status – ABC1

There were 10 double page spreads throughout the magazine “idea home”

There were 24 single page spreads throughout the magazine “idea home”

The media pack on the other hand is a collection of information that is aimed at potential advertisers that may wish to advertise a product.

multinational organisation

• A company that operates worldwide, it produces media products for a global market. it would have offices/production and distribution facilities in various parts of the world. E.g – Apple, sony, Samsung, coco cola, MTV, WWF.
• All multinational organisations are conglomerates – A conglomerate is a collection of companies all owned/controlled by one parent company.

Bauer media

These are some of the places that this company operates in, meaning that it is a multinational organisation.

• AUSTRALIA
• CHINA
• GERMANY
• FRANCE
• UNITED KINGDOM
• NEW ZEALAND
• AUSTRIA
• POLAND
• PORTUGAL
• ROMANIA
• RUSSIA
• SLOVAKIA
• SPAIN
• THAILAND
• CZECH REPUBLIC
• UKRAINE
• USA

some of the company that Bauer is apart of consist of;

• EMPIRE MAGAZINE
• COSMOPOLITAN
• WOMENS WEEKLY

By it owning parts of other companys it becomes a conglomerate.

What is twitter used for …

What is twitter used for –

• Connecting with other people
• Been involved with the news
• A way to connect with celebrity’s
• Been a part of a community
• Getting your thoughts and opinions out there
• Promoting
• Uses and gratifications theory
• Campaigning and to raise awareness

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Some organisations that use twitter to promote and up-sell there produces would include:

• BBC
• BBC NEWS
• TOP GEAR
• CHANNEL 4
• ITV
• MTV
• VIRGIN ATLANTIC
• STARBUCKS

All of these organisations and compromises use twitter to interact with there “fans” to let people know where and when there produces will be released and how much other people already like there produces and how much you should go and buy or watch them.

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Some organisations that Campaigning and raising awareness  using twitter would include:

• STAN UP TO CANCER
• CANCER RESEARCH
• MACMILLAN CANCER
• RSPCA
• RSPB

These organisations all take to twitter to get there opinions out there about there campaigns, they use it to challenge other people and how they can help people with these illnesses if we help. They all use it to spread the word about there belives on there subject matter.

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The news often comes to be broken on social media, here’s one that was broken on twitter In January 2009:

1. “US Airways flight 1549 hit a flock of geese shortly after take-off, stalling its engines. Pilot Chesley Sullenburger calmly glided the powerless Airbus and its 155 passengers towards Manhattan’s River Hudson and it crash landed in the water with minimal injuries – right in the center of the city.

Onlooker Jim Hanrahan broke news of the daring escapade on Twitter, a full fifteen minutes before mainstream news outlets. “I just watched a plane crash in the hudson,” he typed, with typical Twitter understatement. Other tweeters followed, including some posting the first images of the crash.

2. “Michael Jackson’s death

News of the King of Pop’s untimely demise in June 2009 was a TMZ scoop, but it went viral via Twitter.

How did TMZ manage to trump the mainstream media, all of whom were camped outside the hospital waiting for official confirmation? Simple. TMZ didn’t wait for official confirmation – it relied on unnamed sources and on-the-spot rumour instead.

On the day of Jackson’s death, tributes and coverage accounted for nearly 30% of all Twitter traffic.”

3. Ice on Mars

“Breaking news on Twitter isn’t all death and destruction, thankfully. The world learned about a pivotal Martian discovery not from Associated Press, the BBC or CNN, but from the unmanned mission’s dedicated Twitter account.

“Are you ready to celebrate,” asked the 2008 tweet, “We have ICE!”. Proof of water on the planet is a strong indicator that it may in future be able to support life. You know, once we’ve finished using up Earth.”

http://www.techradar.com/news/world-of-tech/internet/10-news-stories-that-broke-on-twitter-first-719532

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Uses and gratifications theory     –

• Looks at why audience use the media.
• Assumes that audiences are active consumers – they are not passive.
• Audience have variety of needs that they gratify through the media.
• We use the media as a diversion to take your mind of something.
• We use the media to identify our personality because it’s comforting.
• We use the media to enhance personal relationships.
• We use the media to find out what is happening in the world around us (news).

This covers personal relationships, diversion, surveillance/personal identity. All four of these points come in to the uses of twitter and this blog post because people use twitter for all 4 of these reasons.