Interviewing: Direct, Opinion and Action

DOA –
1. Singer in a new band which has just released a new EP –

D – Where did the inspiration for the song come from ?
O – Some people have began to say the song is inappropriate and offensive, how would you like to respond to these proposals ?

A – What’s next for you ?
2. Manager of an animal rescue centre which has had a surge in abandoned pets –

D – What is the most common pet you see been abandoned ?
O – Some people are beginning to say that the conditions you are keeping these animals are bad for them, how would you like to respond to them allegations ?

A – What will happen to the animals once they are here ?
3. Headteacher of a school who where 50% of the students have to re-sit there GCSE English –

D – What is the average grade that your students have been able to achieve ?
O – In this situation people are saying your at fault, who would you say is at fault in this situation ?

A – What will be the plan to make sure next years students won’t do the same thing ?
4. Mum of teenage girl launching a fundraising campaign to pay for lifesaving cancer treatment in America –

D – What gave hear the idea to do this incredible act ?
O – Some people are saying that we already give enough to cancer and the treatments, what would you say to them people ?

A – What will come from this in the future for your daughter ?
5. Fire chief investing a blaze which gutted a terraced house in Sheffield –

D – What set the fire off ?
O – In your professional opinion, do you think it was done on purpose ?

A – What will be needed for the owners to get there home back to the way it was ?

Media effects Debate – Audience Response

This is an online audience response and reaction to the song and music video of lily allen, hard out here. This is what one person had to say:
“The lyrics are largely focused on the double standards that affect women when it comes to appearances (“You should probably lose some weight / Because we can’t see your bones” and a plastic-surgery scene) and sexuality (“If I told you about my sex life you’d call me a slut / When boys be talking about their bitches, no one’s making a fuss”), with a final message that such inequality is “here to stay.””

One says “Singer Attacks Sexism With Racist and Sexist Video.”
Allen has responded to the criticism by saying that she simply chose the best dancers without considering race, that she didn’t dance like them because she’s not good enough, that she meant to provoke conversation and that “it has nothing to do with race, at all.” Some of the dancers in the video have also come to Allen’s defense.
There’s no question that Allen’s intent was to be sarcastic; she says as much in the lyrics, and her critics know as much. This is leaving the audience to get the point her based on context and not the point the artist intended.
In my opinion the lyrics that are used in the song in some ways can be slightly offensive because of the language but the message that the song is telling people is totally acceptable and that people need to hear it. That is for the song it’s self the music video on the other hand in my eyes could be classed as to explicit for some ages because of the way the actors are dancing and some of there actions. Another thing that I picked up from the music video was that they were all women dancers, which I would have expected from the song lyrics, there is not one male. This song and video does represent the idea of a feminism point of view and how there should be equal rights to both men and women.

Why People Are Angry About Lily Allen’s New Video

My research board

http://www.pearltrees.com/reeceyboy

This is a link to my pearl tree which contains 5 web pages which have information on Alex Turner, these research pages contain information from his life, his music and his personal relations. I also have 5 web pages which contain information about Sean bean and like the pages with Alex these too with hold information about his film career/tv, life and personal relations. I have used these two people to enhance my research tecniques and using pearl trees gives me an easy way of holding all the information in one place.

interviewing and research

Why do we interview –

there is many different reasons we interview, some of which include:

• You can only get so much from research and them methods
• You can get a human touch to the story
• You can challenge opinions and be controversial
• You can bring the story alive with direct quotes

How do we interview –

• Detail – start with what has happened
• Opinion – get the interviewer to think about whats happened
• Action – what is going to be done, what are they going to do

Types of interview –

• Face to face – the best way of interviewing some, you can build confidence with that person, you can see there body language and facial expressions. See how there react to certain questions.
• Telephone – A very common way of interviewing people. Always introduce your self to make the other person aware who you are, its illegal to impersonate a police officer. This way saves you time because you do not have to go and meet them face to face and it cuts that travel time.
• Social media – This is another common way interviewing, but only write short stories because there can be a limit on  posts. This method also uses a lot lest time because you don’t have to travel to meet them.

Question –

• Don’t ask close questions because this could lead to you ending the interview early and not finding out the right information
• Don’t ask them more than one questions at one time, if you do this could lead to them getting confused and not telling you the right information.
• Don’t be afraid to go off the original set of questions, be flexible and ask things that could be relevant to body language and facial expressions.
• Always listen to them carefully so you don’t miss anything they have to tell you.
• Follow up on anything interesting and try to find out more about it.

When meeting-

• Be friendly and polite
• Introduce yourself
• Shake there hand
• Be prepared
• Establish control by been confident

• Ask questions that the audience what to know, theres no point going on to another topic if nobly cares about it because then you are wasting your time you have with that person.
• Don’t be afraid to ask difficult questions if necessary because you may need to to find out the information you want.
• Be sensitive to any situation that may need you to be.
• Ask to repeat anything that you missed because you don’t want to be typing it up and not get what you went for, if you miss it ask them to repeat it.
• Keep your temper.
• Keep the convocation going, because it may be the only chance you get with that person.
• Wrap it up if necessary, don’t waste your time or theres.
• Remain polite.

Drying up –

• Dont panic.
• Refer to your guide.
• Talk in general terms.
• Go back to DOA.

Winding up –

• Politely bring it to a close.
• explain thats all the time you have if you are doing a live interview.
• Always say thank you at the end.

Why is research important before and interview –

• You ask relevant questions, don’t waste your time by asking random questions.
• You can get good conversation starters from the research and its easier to start.
• You seem more professional if you look like you know what your doing and it doesn’t make you seem unprepared.
• It gives you background material for your questions and it could lead in to finding out more detail.
•  Makes them feel at ease because they know you know what your doing and they are safe talking to you.
• You may be going to a press conference and your going to need to know whats happening and going on.

If you don’t do your research –

• Your going to look unprofessional and they are going to think less of you.
• You may repeat something that is already widely know in the media already.
• The interviewer may then feel uncomfortable giving you some information and therefore they could withhold it from you.
• The interview becomes awkward and intern the whole interview becomes awkward.
• They may not relax and therefore not give you new information or they may not want to carry on with the interview.
• You then miss out on important facts because you have not researched.

Media effects Debate

This adverts shows us that we still see in the media, women are still used as sex objects even though we have come a long way forward from the 1970s when they were widely sourced. They have done this in the media to draw peoples attention in to buying what is been displayed which would mainly be women.

Most people have oppositional views about this advert and have complained about it by turning to social media. It was gotten so bad that people have vandalized the posters and turned to taking photos next the images and have posted them on the various media sites.

Most of these advertisements are very stereotypical to use now in 2015 and women would find these offensive and would have a oppositional reading. but in them days in the 1950 they would have been seen as the normal and woman would have had a dominant reading because they did do all the house work and did look after the children in the day and the men just did go out to work and took care of the money side of the family. Back in to 2015 the majority of adverts are still seen as the women still doing them jobs because in the media it is still seen as the normal but in some scenarios and in some adverts we do see the man doing the house work and looking after the children but these are much rarer than they should be in today’s society.

These actions represents the view that sexualised representations of women are an aspect of the exploitation of women within a male dominated society. This image does represent the idea of a feminism point of view and how there show be equal rights to both men and women.

Media effects Debate 4.1.2

Hypodermic needle theory

Passive

• Passive audience are “injected” with ideologies, beliefs, messages and values e.g. children.
• Our behaviour is easily and directly shaped by these media messages.

Two step flow

• Assumes a more active audience who will discuss the media text with each other.
• It still assumes that we can be passive.
• Proposes that we are influenced by “opinion leaders” e.g. doctors, experts and parents.
• It has to be someone you trust to know a lot about that particular topic.
• Media production – decoder – opinion leader.

Pros and Cons

Pros –

• People would believe and take in what things a wrong and essentially we would have a crime free, stress free life.

Cons –

• The audience have no say in what’s right and wrong they are just told and that’s that.
• We would buy everything we saw when someone said we needed it.

Cultivation theory

• Repeated exposure to a media message, will lead to “desensitisation” i.e. audience becomes less sensitive.

Pros and Cons

Pros –

• We would come more accustom to the shocking this we see in day to day life even children.

Cons –

• Young children would still be shocked and scared because they haven’t yet been exposed to enough of the media.

Uses and gratifications theory

• Looks at why audience use the media.
• Assumes that audiences are active consumers – they are not passive.
• Audience have variety of needs that they gratify through the media.
• We use the media as a diversion to take your mind of something.
• We use the media to identify our personality because it’s comforting.
• We use the media to enhance personal relationships.
• We use the media to find out what is happening in the world around us (news).

Pros and Cons

Pros –

• It helps us in day to day life.

Cons –

• There isn’t anything on there for comforting as a background noise

Reception theory (Stuart Hall)

• The audience do not passively accept a media text.
• Hall proposed three different audience readings

Dominant Reading          –   Media text interpreted in the way intended by the producer.

Negotiated Reading       – Audience accepts some of the media text but not all aspects

Oppositional Reading    – Audience in conflict with the texts message.

Pros and Cons

Pros –

• it allows audience to accommodate with different readings and have different opinions

Cons –

• Everyone isn’t in the same category for example age and gender and therefor will have different opinions.

Audience readings of a media text depends on –

• Gender (Male/Female)
• Situated culture (background, upbringing, culture, lifestyle)
• Age
• Experience and knowledge

Media Effects – Media censorship debate

PROS

• People may copy dangerous stunts shown on TV or movies. Censorship proves necessary here.
• It protects the privacy of people.
• Plagiarism is prevented.
• Children are prevented from learning things that could harm them and others.
• It prevents violence by stopping the broadcast of events, which might trigger it.

CONS

• Freedom of speech is compromised.
• It prevents the free flow of ideas.
• If sex-related topics are completely censored it becomes difficult to teach children and teenagers about the dangers of Sexually Transmitted Diseases and HIV/AIDS.
• It works against creativity.
• Dictators use censorship to promote a flattering image of themselves and for removing any information that goes against them.

http://www.buzzle.com/articles/pros-and-cons-of-censorship.html

my magazine spread

This is my double page spread on the hunger games. As shown on the left image the guide lines are shown, i used these to make sure everything was in the right place and lined up with all the edges so the pages looked as good as they could be.

ISO …

In very basic terms, ISO is the level of sensitivity of your camera to available light. The lower the ISO number, the less sensitive it is to the light, while a higher ISO number increases the sensitivity of your camera.

As you can see with these 4 images, because the ISO has been changed the light has increase but swell as the light you also can see that the graininess has increase as the images move to the right.

TRAVEL HACKS …

People say your holiday doesn’t start till you get there but every one would want to make the experience of traveling easier if its; saving time, wanting to save space and to enjoy the time you have more efficiently. Theses are my top 5 ways to make your time spent traveling the best you can;

1. Hands free Phone

If you have lots of movies and TV shows uploaded on to your photo to watch while travelling, then you should definitely think about this little hack here. If you place your phone in a clear, food bag you can hang it from the back of the chair in front. You will no longer have cold hands from holding your phone!

2. Store loose charging wires or earphones in an old glasses case

It’ll keep them all in one easily located place and you won’t find a tangle of doom every time you plunge your hand into the depths of your bag searching for said wire. This would save time and would make you not want to forget to listen to music or that your phone die.

3. Bring an empty water bottle of water though security

Having to dump your water before going though in to the departure lounge is a pain, knowing that they are going to charge you double the price for a smaller amount than you could get a few meter back. Most airports will have water fountains available, but failing that, one of the food outlets should be able to fill it up for you.

4. Weigh your luggage before you check in

Have you ever had the feeling at the check out that you’re over the allowed luggage weight? Nervous that you’ve packed one too many pairs of flip-flops? There’s no need to invest in a fancy luggage scale. Just hop on your regular bathroom scales with and without your suitcase, calculate the difference, and VOILA, you have the weight of your luggage.

5. Disguise your valuables at the beach

Are you feeling scared to leave your valuables in the hotel room, but don’t want to leave them all alone on the beach whilst your taking a dip in the sea? Clean out an empty sun cream bottle or lip balm to conceal your keys, phone, cards, and money when at the beach. Sneaky!!

http://www.huffingtonpost.co.uk/-frontier/travel-hacks_b_7116464.html

http://www.buzzfeed.com/britishairwayslondongatwick/travel-hacks-for-a-relaxing-break#.edeQR9vJq

Media Regulation

This is to do with journalism ethics, the rights and wrongs and the does and dont’s.

The Editors’ code covers 16 areas; Eight of these areas have public interest exceptions, which means if you can prove public interest, you may breach the code.

The eight areas are:

1. Privacy;
2. Harassment;
3. Children;
4. Children in sex cases;
5. Hospitals;
6. Reporting crime;
7. Clandestine devices and subterfuge;
8. Payment to criminals.

Clause 3- Privacy

1. Everyone is entitled to respect for his or her private and family life, home, health and correspondence, including digital communications;
2. It is unacceptable to photograph individuals in a private place without their consent.
3. Note – Private places are public or private property where there is a reasonable expectation of privacy.

This is an example of a sue case with the paparazzi involved and a celeb…

Justin Timberlake and Cameron Diaz

“We never quite took JT and Cameron Diaz for the Bonnie and Clyde type, but it seems the pair had a bit of a streak in them while they were together. The pair was sued by the paparazzi over a rather adventurous incident that occurred in 2003. Justin and Cameron were outside a Los Angeles hotel when they were spotted by a couple of paps trying to get the goods. Diaz reportedly snatched one of the cameras and ran towards the getaway car with Timberlake behind the wheel! The fleeing couple was then reportedly ambushed by 6 cops stationed by the sides of the road waiting for their car to pass by. Uh… we mean, Diaz later claimed that she gave the camera to the police with the intent of finding out the pap’s identity. The two photos sued but the case was settled in 2005.”

http://styleblazer.com/185664/15-celebrities-sued-by-the-paparazzi/3/

however when it comes to images on the internet it becomes very hard to totally remove them because is that vast and they will always be out there if you look hard enough.

Media Regulation

• State law
• An example of external media regulation

What is contempt of court? –

• Interfering with justice to prejudice a person getting a fair trial, which for example would mean; if you had a personal view on the prosecuted, which could be bad or good, and put that view out in to the media and that then could sway the minds of the judge, jury or in some cases the magistrate.

• The act of law governing this is the Contempt of Court Act 1981.
• When a crime is ‘active’ and; You write something which creates a ‘substantial risk of serious prejudice’.

When do criminal proceedings become active? –

• WASO means… Warrant for arrest being issued; Arrest has been made; Summons is issued; Oral charge made.

When does a case stop being active? –

• When an arrested person is released without charge; 12 months after a warrant has been issued, if no arrest has been made: The case is thrown out of court; Someone is sentenced or acquitted.

When a case is active you must be careful what you write…

• The crime can still be reported- just carefully worded, here are a few top tips to not breach contempt law…

both of these news papers were fined thousands of pounds for breaking the contempt of law act and the defamation act of OFCOM, this is because they used the media coverage to interfier with justice to prejudice the man of suspensions of murder. Also by doing this the two papers have used there coverage to harm the reputation of Mr jefferies.

http://www.guardian.co.uk/media/2011/jul/29/sun-daily-mirror-guilty-contempt

Media Regulation

How is the media regulated –

If you didn’t have regulation people would be able to publish what every they would want and this would mean the quality would drop for the consumers.

• Regulation is control and/guidance
• Regulation consists of rules and produces set out by our governing body.

2 types of media regulation

• External – always set by the government
• Internal – codes of conduct set by the national organisation linked to a range of media industries.

External regulations – for example some laws that impact on media production

• Content of court
• Obscene publication act
• Defamation law
• External regulation is controlled by the government.

Internal regulations

• By the industry itself. These organisations create codes of conduct which impact has impact on the media production.
• Some of these include – ASA, BBFO, OFCOM

What impacts can regulations have?

• Both forms of regulations can impact of media production
• Media produces have to be careful about the content that is shown in the media
• If a regulation body such as BBFO, OFCOM or ASA receive enough complains regarding a media product then they will have to investigate this product and this could then lead to them taking this media product away from media consumption if they feel it necessary and there is enough evidence.

OFCOM-

• There are an ethical code for television and radio covering standards, sponsorship, fairness and privacy.

Section 1 – under 18s

• Material that might seriously impair the physical mental or moral development of under 18s must not be broadcast.

Rule 1.9 of section 1

• When covering the pre trail investigation (by the police) into an alleged criminal offence in the UK, broadcasters should pay particular regards to identifying any person who is not yet an adult who is a witness or victim
• Identification means: name, address, education establishment, work, pictures or footage.
• Also the code states that particular justification is required to identify a juvenile who is a potential defendant.

Children – under 15

• Must be protected by appropriate scheduling from material that is unsuitable.

TV programs after 9pm –

• Family guy
• American dad
• Walking dead
• Breading bad
• Autopsy live

Section 5 – impartiality and accuracy

• News needs to be reported with impartiality and accuracy.
• Significant mistakes in the news should be acknowledged and corrected on air quickly.
• No politician may be used as a newsreader, interviewer or reporter.
• Broadcasters must be impartial when reporting news and matters of political or industrial controversy and matters relating to current public policy
• In terms of local radio – don’t give undue prominence to the view of particular people in respect of above members.
• Impartiality can be achieved over a series of broadcasts
• Personal views are authored programs are allowed if signaled at the outset.

Section 7 – fairness

• Guarantees of confidentiality or anonymity given to contributors should be honored.

Deception-

• Broadcasters or program makers should not obtain or seek information, audio, pictures or an agreement to contribute though misrepresentation deception
• There are some exceptions to this…
• If it is in the public interest and cannot responsibly be obtained by other means.
• Where there is not public intersect e.g. wind up calls or entertainment set up, consent should be oblation from the individual before the broadcast.
• If the individual or organisation is not identifiable then consent is not required.

Section 8 – privacy

• Any infringement of privacy must be justified in the public interest
• If the reason is public interest, this must overweigh the right to privacy
• Examples of public best interest would include

–    Revelling or protecting crime

–   Protecting public health and safety

– Exposing misleading claims made by individuals of organisations

Legitimate expectation of privacy

• People have a legitimate expectation of privacy in the public place if he activates are of a private nature
• People under investigation or in the public eye (and there families and friends) have the right to a private life, unless public interest can be claims.

Door stepping

• This is the recording or filming of an interview or attempting interview
• The exception to this is that it is warranted in the public interest.
• NOTE: vox pops are not classed as door stepping.

Defamation

• What is it? – is something that is published with causes serious harm to someone’s reputation
• Under this law, people can sue for the damages
• They must be identified but not necessary by name – for example, location, age general appearance.
• It can lower the person in the minds of right thinking members of society
• Injures the persons job reputation
• It can cause that person to be shunned or avoid
• Can expose a person to hatred or ridicule.

Defense – You can print defamatory comments if they can prove a legal defense.

• Honest opinion – as long as they are in the public’s best interest, for example sport reports, theater reviews e.g. also court cases, inquest and council meetings e.g. something that is your honestly held opinion.
• Privilege – some circumstances when the law says there should be complete freedom of speech, a reporter can write exactly what is said as long as it is fair and accurate (court cases, inquest and council meetings e.g.).
• Truth – if it is the truth and you can prove it you can print it along with evidence (notebooks, images and recording e.g.)

Prince Harry has been photographed at a party where police were called after reports of illegal drug abuse.You are an Editor working on the CBBC news programme ‘Newsround’ , and you have to decide how to cover the story on the programme. How would Defamation Law and the Ofcom Broadcasting code affect how you cover this story?

– trying to write about this story would be very hard because of all the laws that would be in forced and that would needed to be taken in to consideration. for example you would need to if he would have taken any of the substance and is there any evidence of him doing something, if you said anything wrong he could sue the BBC because there is defamation law which is something that is published with causes serious harm to someone’s reputation and something like drug abuse could harm not only prince harry but the whole of the royal family.

– some regulations of OFCOM are to protect under 18’s, which would mean you wouldn’t be able to write anything that could mentally or physically harm the minds of under 18’s, unless there is a strong editorial decision because you cant glamorize drug taking.

• -when it comes to drugs, smoking and solvent this is what OFCOM covers
  

  Drugs, smoking, solvents and alcohol

  1.10 The use of illegal drugs, the abuse of drugs, smoking, solvent abuse and the misuse of alcohol:

  • must not be featured in programmes made primarily for children unless there is strong editorial justification
  • must generally be avoided and in any case must not be condoned, encouraged or glamorised in other programmes broadcast before the watershed (in the case of television), or when children are particularly likely to be listening (in the case of radio), unless there is editorial justification;
  • must not be condoned, encouraged or glamorised in other programmes likely to be widely seen or heard by under-eighteens unless there is editorial justification

This is what the BBC would have to be careful of.

-what the BBC could do is send a reported to find someone who was at the party where the drugs had been taken and talk to a witness and possible report an interview with them to find out more if harry was involved or just a bystander.

APERTURE AND DEPTH OF FEILD

Depth of field is the amount of distance between the nearest and farthest objects that appear in acceptably sharp focus in a photo.

In optics, an aperture is a hole or an opening through which light travels. More specifically, the aperture and focal length of an optical system determine the cone angle of a bundle of rays that come to a focus in the image.

When it comes to how the aperture effects the depth of field, when

the hole is at its biggest, the number is low and so is the amount of focus width. When the hole is at its smallest, the number is large and so is the focus width.

As you can see in this image, the depth of field has changed throughout. On the left you have large aperture (hole) which means the depth of field is small and so is the number (f4.0). On the right you have a small aperture (hole) which means the depth of field is very large which means everything is in focus it also means the number is larger (f22.0).

MY PHOTOS

These are just a few of the images i have taken today, as you can see in all of them the images on the left side of the trio have got a larger aperture (hole) there for these images have a smaller depth of field and seem to be more blurry (f2.0). The images on the right of the trios however have a smaller aperture (hole) there for these image have a larger depth of field and are\trying to be in all focus (f22.0) . Lastly the images in the middle of the trio are in-between the aperture range.

My Listicle

My listicle is going to  travel hacks.

Website research

We have looked at how people read differently on a website, satirically people read 25% slower on a electronic device than reading a paper or magazine and how the language used has to be different.

“Call to air traffic control after pilot dies”

The headline is about how a pilot died of a heart attack mid-flight on a overnight flight from phenix to Boston. The key words that would be found on a search engine search would be: “pilot” and “dies”.

EMPIRE- types of interactivity

• audio in the forms of videos and interviews
• still images in a slide show
• blogs, were you can write comments
• email alerts when you register
• social media, they have a twitter and Facebook page
• reader stories and videos
• listicles on films, musics and much more

http://www.empireonline.com

Magazine Audience Research Project

What is an audience – an audience is an individual collective group who read or consume any media text.Examples- radio listeners, television viewers, magazine reader, newspaper readers.

Why are audiences important – whiteout one means there would be no media and there wold be no profit been made of that media. The mass media is becoming more competitive than ever before to attract more and more audience in different ways and stay profitable.

Mass audiences – those who consume mainstream or popular text such as soaps or sitcoms. Media and communication that target a very large group of people (woman, men, children, adults etc.) some examples would include; x-factor and the big bang theory.

Niche audience – much smaller but very influential. It is a small, select group of people with a very unique interest. Some examples would include; bird magazines and the telegraph.

Audience segmentation – audience e can be divided in to segments or categories based on demographic and psycho-graphic profiling. Audience segmentation and profiling is crucial to media producers so that they have a clear idea of who they are targeting; who is there “typical” reader/viewer. They gather information on their audience by using a range of research methods.

DEMOGRAPHIC PROFILE  –

-age, are they aged 9-12 or 18-24 or 55-70

– Gender, male or female or mixed

-ethnicity, racial background/religion

-social-economic status, income/occupation

A- UPPER CLASS TOP OF THERE JOB (lawyers, doctors)

B-MIDDLE CLASS NOT AT THE TOP

C1- WHITE COLLAR LOWER MIDDLE CLASS

C2-BLUE COLLAR WORKING CLASS

D- SEMISKILLED- MANUAL LABOUR

E- UNEMPLOYED

-geographical location, local/national/global/rural/urban/south east/Yorkshire etc.

ADVANTAGES –

-its straight to the point information

-easy to retrieve

-applies to everyone

-cheaper

DISADVANTAGES –

-you have to be a stereotype to achieve the results.

PSYCHO-GRAPHIC PROFILE-

A description of the target audiences lifestyle, interest and attitudes.

To “know” you audience really well its best to know their demographic as well as their psycho-graphic profiling.

THE 4 C’S – CROSS-CULTURAL CONSUMER CHARACTERISTIC.

MAIN-STREAMERS – the large group, they are concerned with sustainability mainly buying well recognised items

ASPIRES- people who are seeking to improving them self’s, they would buy high end items to feel better about them self’s.

SUCCEDERS – there are on top of their game, they would buy products that are of the highest quality to show them self’s off.

REFORMERS – these people are idealist who is eco-friendly products.

INDIVIDUAL- they buy high end produces for the image and not what it does.

ADVANTAGES –

-more personal

-find out more about there opinions

DISADVANTAGES –

-it takes long to retrieve them

– not as straight forward

-sometimes to personal.

-more expensive

The best way to retrieve your results is to use both phychographic and demographic profiling so you get the best of both worlds.

• A comparative evaluation of quantitative and qualitative research methods.

– Qualitative Research is primarily exploratory research.  It is used to gain an understanding of underlying reasons, opinions, and motivations.

– Quantitative Research is used to quantify the problem by way of generating numerical data or data that can be transformed into usable statistics. It is used to quantify attitudes, opinions, behaviors, and other defined variables – and generalize results from a larger sample population.

We used all:

• Quantitative primary research (questionnaire survey)- good because its personal but its a hassle to make the questionnaire
• Quantitative secondary research (NRS data)- good because it was straight forward but it didn’t have that personal opinion and touch.
• Textual analysis (your analysis of the magazine).- this is good also but its is a stereotype opinion of us which some other people may disagree.

The survey worked the best (Quantitative) because we found out what the people thought about the magazine and there personal opinions. But on the other hand we used the NRS data and that also worked well but in my opinion not as well simply because it was just one lump sum and not personal.

I think we could have improved our results by increasing the amount of questions on the questionnaire and also giving it to more people. Also we could organised focus groups and information seasons.

We have looked at audience profiling and different research methods how we can collect information about people and how they liked and not liked our magazine that we were give. Here is our power point and questionnaire.

Shutter speed

In photography, shutter speed or exposure is the length of time when the sensor inside the camera is exposed to light, also when a camera’s shutter is open when taking a photo. The amount of light that reaches the sensor is the same to the exposure time.

This image has been taken with the shutter speed set on slow, this has given the photo movement because there has been more light been allowed in to the sensor. This does how ever give the image a blurry look but thats what expected when using slow shutter speed. These settings can be great to capture artistic images with colour and light for example, sparklers on bomb fire night.

This image has been taken on a median shutter speed, this has given the photo a little movement, some people would say blurry, but at the same time it is clear and because It has been on median its looks half and half. As the first image is a very fast moving photo this on looks lower because of that median shutter speed.

This image has been taken on a fast shutter speed meaning that the object has been frozen and there is no moment in the photo, its a still. Depending on the quality of your camera there should be no blur to the image and it should be a crisp clear photo. These sort of settings are great for sport images or something were you want total focus on your subject and no movement in the image.

MY SLOW SHUTTER IMAGES

MY FAST SHUTTER IMAGES

These images show a range of shutter speeds slow and fast, by changing the setting on my DSLR camera (shutter speed) i can achieve this movement in the images either maximum movement or a frozen image.