THE MAGAZINE INDUSTRY
- First publication which could be called a magazine was the German Erbauliche Monaths Unterredungen, released in the year 1663.
- Name “magazine” appeared in the year 1731 – comes from the Arabic word which means the warehouse.
- With technological progress, increased circulation, and increasing use of images, magazines are becoming increasingly attractive to advertisers. The first advertising agency was established in 1890 and from that point on advertising started to flourish.
KEY DATES –
- In the early 20th century appears one of the most important icons in the world of publishing, William Randolph Hearst.
- Hearst expanded his empire to magazine publishing starting with the famous Good Housekeeping, National Geographic and Harper’s Bazaar.
- In 1933, the American Henry Wolfe changed the look of Esquire magazine and influenced design and art work used in magazines in the future.
- In 1945, Helene Gordon Lazareff launched a magazine that greatly changed the way women think, speak, and perceive themselves. It was and her Elle (French for “she”) magazine.
- Weekly Elle instructed French women how to be attractive and nice. The success of the magazine was huge and influenced the whole genre of women’s magazines.
How has digitalisation affected the magazine industry?
- Effects on Production?
- Digital photography & digital design software have revolutionized how magazines are now produced. – Cheaper, faster, greater creativity possible.
- Magazines can now be produced by much smaller organisations / companies because production is now much cheaper.
- These magazine covers are very different, the one on the left is one from this year and the one on the right is from the early 20th As you can see the colour alone is totally different the one from this year is bright and stands out and is easy to see that the model has been airbrushed. On the one the left has a limited colour scheme and the Image is very basic.
- Effects on Distribution?
- Magazines distributed through retail outlets plus online.
- Give an example of magazine distributed online as well as in print format.
- Effects on Consumption?
- Reading print and online versions
- Reading on the move using mobile technologies
- Are print magazines a thing of the past?
- “Just like their newspaper cousins, magazines have been greatly affected by the influence of the Internet. With so much information available online, advertisers and readers are accessing content on the Internet, causing declines in both revenue and readership. These changes are forcing magazines to adapt to an increasingly online market.”
- In recent years several magazines have become online only magazines e.g. PC World and Elle Girl.
- Most magazines have created an online version of the print magazine offering magazine-like content with new-media content.
MAIN POINTS OF ARTICLED.
Physical magazine sales are dropping because more and more people are going online to read their favourite magazines. Apps add interactivity and more visual simulation so people are finding them easier to read and get along with so they are sticking with them. There is no delivery time, and you don’t have to move to get it so that physical barrier of movement is terminated. Some fans of the magazine cant access it because they don’t live in the country where it is published so they have no other choose other than to go online. Most online magazines are free to read so that in its self is a plus for most people.
This company is all about giving people the information they need and should want. They say “But we’ll always believe in the power of magazines to fulfil our purpose – to give people the confidence to live the life they want to live.” This is what they stand for, this is what they were made to do.
The history contains “a long history of delivering exceptional, entertaining and trusted content to our audiences in the ways that are most relevant to them, launching new titles in anticipation of audience requirements.” This is interesting because it shows how far they have come.
According to the author “The story of Hearst Magazines UK (originally the National Magazine Company) starts in 1910 when Randolph Hearst bought Nash’s, a British fiction magazine. Hearst, having acquired Good Housekeeping in the United States and encouraged by its success decided to replicate it in the UK. Good Housekeeping launched in 1922 and was an instant hit in Britain; bought by women making homes for soldiers returning from the First World War.”
Themes of cosmopolitan
- Diet tips
- TARGET AUDIENCE
– Female aged 18-35
– readership – 1.3 million
– social economic status – ABC1
There were 10 double page spreads throughout the magazine “idea home”
There were 24 single page spreads throughout the magazine “idea home”
The media pack on the other hand is a collection of information that is aimed at potential advertisers that may wish to advertise a product.
- A company that operates worldwide, it produces media products for a global market. it would have offices/production and distribution facilities in various parts of the world. E.g – Apple, sony, Samsung, coco cola, MTV, WWF.
- All multinational organisations are conglomerates – A conglomerate is a collection of companies all owned/controlled by one parent company.
These are some of the places that this company operates in, meaning that it is a multinational organisation.
- UNITED KINGDOM
- NEW ZEALAND
- CZECH REPUBLIC
some of the company that Bauer is apart of consist of;
- EMPIRE MAGAZINE
- WOMENS WEEKLY
By it owning parts of other companys it becomes a conglomerate.